Aftersome Coffee was looking for a brand to encapsulate an alternative yet colorful approach. The words that were emphasized to represent the brand were “magical”, “emo”, “starry”, and “eclectic”. To lean into the alternative approach, I decided to use bold neon colors paired with a dark base to emphasize on the “emo” style they desired. Aftersome also requested sparkles and stars to be included which you will see scattered throughout their concept, including their logo. Take a look at how i executed their vision.